Tuesday, May 5, 2009

BlackBerry Curve Beats iPhone

The iPhone lost its spot as top-selling phone to the BlackBerry Curve in the first quarter of 2009, but that doesn’t necessarily spell the end of the iPhone’s market dominance, said Ross Rubin, an analyst for researchers The NPD Group,
according to Roy Furchgott in his article on Gadgetwise, May 4th 2009. Read more from the article here

The culprit, of course on the perspective of iPhone, is the
"Buy one, get one free” deal for the BlackBerry. “That promotion pushed it over the top,” he said. Another reason is that the Curve was available through four major carriers, while the iPhone remains exclusive to AT&T.
said Ross Rubin, an analyst for researchers The NPD Group, in that article.

The interesting part for me is that people don't make up their decision to buy technology by the technology itself. Marketing strategies do work especially when there are significant competitors out there. Well, to my relief, BlackBerry Curve is the apparent winner of the first trimester of 2009. How well BlackBerry will perform in the future? Well, if RIM do apply what I suggested about what future BlackBerry should be in the previous post, I can say that there is nothing for them to worry about.

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